Younger consumers and liberal voters were somewhat more likely

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canada goose coats Morning Consult’s results appear to find a stronger distaste for corporate activism among the public. Sixty percent of the national sample of 2,200 adults said corporations generally should not get involved in political or cultural matters, compared with just 22 percent who said they should use their influence. Younger consumers and liberal voters were somewhat more likely to want companies to get involved 36 percent of Gen Z respondents (ages 18 to 21), for example, said they wanted to hear from companies, while just 19 percent of Baby Boomers said the same. canada goose coats

Canada Goose sale A recent report by the public relations firm Weber Shandwick, meanwhile, found that canada goose outlet buffalo when asked a different way consumers did want to see a CEO “speak out when their company’s values are violated or threatened,” with 81 percent of women and 74 percent of men agreeing with that statement. Canada Goose sale

Such divergent findings would appear to put CEOs in a bind. Consumers don’t like companies to get political, but they do want them to stand up for their “values” attributes like diversity and sustainability that companies increasingly tout, particularly when trying to canada goose factory outlet toronto location attract new employees.

canada goose deals Leslie Gaines Ross, chief reputation strategist at Weber Shandwick, says that’s why companies should try to remain close to core business issues like a canada goose outlet in usa diverse workforce, climate change or immigration canada goose outlet jackets when speaking up about social issues. canada goose deals

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Canada Goose Jackets “It’s risky and it’s politicizing an issue where it’s an opportunity to talk about what you stand for,” she said, “what you think is right, what your corporate values are, your moral values.” Canada Goose Jackets

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canada goose “If you’re a head of corporate social responsibility canada goose outlet las vegas and your’e wondering ‘how do I insert myself in this,’ don’t overthink doing good,” Cartwright said. “Keep it simple. Things like paying employees well, giving to charity if a company does that well, it will have a more favorable view.” canada goose.